Market Research & Lead Generation Specialist
Research target markets, build prospect lists, and qualify leads for our sales team. Data-driven research role.
About the Role
We are looking for a Market Research & Lead Generation Specialist to support our sales and marketing teams with high-quality prospect data. You will research target industries, identify decision-makers, build lead lists, and qualify prospects before passing them to the sales team.
Your research will directly impact our pipeline and revenue. This role is ideal for someone detail-oriented, persistent, and comfortable with data tools.
Key Responsibilities
- Research target markets and identify ideal customer profiles (ICPs)
- Build and maintain lead lists of decision-makers using LinkedIn, ZoomInfo, Apollo, and other tools
- Verify and enrich lead data (email, phone, company info, social profiles)
- Qualify leads through initial outreach (email/LinkedIn) and phone screening
- Maintain data hygiene in CRM and ensure accurate lead tracking
- Provide competitive intelligence and market trend reports
- Collaborate with sales and marketing teams on targeting strategy
- Track and report on lead generation metrics (volume, conversion rate, cost per lead)
Requirements
- 1+ year in lead generation, market research, sales development, or similar role
- Proficiency with LinkedIn Sales Navigator, Google Sheets/Excel, and CRM tools
- Strong research and data analysis skills
- Excellent written communication for outreach
- High attention to detail and data accuracy
- Comfortable with phone outreach and screening
- Self-starter who can work independently
Benefits & Perks
- Remote-first — work from anywhere
- Flexible full-time or part-time schedule
- Performance bonuses for lead quality and conversion
- Opportunity to move into sales or marketing roles
- Free UMVA services
Equal Opportunity Employer
UMVA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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