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Email Marketing & Automation Specialist

Remote Full-time Contract Freelance Posted 2 hours ago

Design and execute email campaigns that convert. Build automations, segment audiences, and optimize deliverability.

About the Role

We are looking for an Email Marketing & Automation Specialist to own our email channel. You will plan, build, and execute email campaigns across the customer lifecycle — from acquisition and onboarding to retention, upsell, and re-engagement.

You'll work with our content and product teams to craft compelling email sequences, manage list hygiene, ensure deliverability, and report on performance. Knowledge of email regulations (CAN-SPAM, GDPR, CCPA) is essential.

Key Responsibilities
  • Develop and execute email marketing calendar aligned with product launches, promotions, and content
  • Build automated email flows (welcome, onboarding, abandoned cart, re-engagement, win-back)
  • Segment audiences based on behavior, demographics, purchase history, and engagement
  • Write compelling subject lines, preview text, and email body copy that drives opens and clicks
  • Design and test email templates (HTML/CSS knowledge preferred)
  • Monitor deliverability — manage bounce rates, spam complaints, and sender reputation
  • Conduct A/B testing on send times, subject lines, content, and CTAs
  • Report on KPIs: open rate, CTR, conversion rate, revenue per email, list growth rate
  • Ensure compliance with CAN-SPAM, GDPR, and CCPA regulations
Requirements
  • 2+ years of hands-on email marketing experience
  • Proficiency with email service providers (Mailchimp, SendGrid, Klaviyo, ActiveCampaign, or similar)
  • Experience building automation workflows and audience segments
  • Strong copywriting skills with a focus on conversion
  • Basic HTML/CSS for email template editing
  • Knowledge of email regulations (CAN-SPAM, GDPR, CCPA)
  • Analytical mindset — comfortable with data and reporting dashboards
Benefits & Perks
  • Remote work with flexible schedule
  • Full-time or freelance options
  • Access to premium email marketing tools
  • Data-driven culture — your impact is measurable
  • Free UMVA services
Equal Opportunity Employer

UMVA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.

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