Digital Marketing Specialist
Drive brand presence across SEO, SEM, social media, email, and content. Data-driven marketer needed to grow our digital footprint.
About the Role
We are looking for a creative and data-driven Digital Marketing Specialist to join our growing team. You will be responsible for planning, executing, and optimizing our digital marketing efforts across multiple channels including SEO, SEM, social media, email, and content marketing.
At UMVA, marketing drives everything. You will work closely with product, sales, and engineering teams to drive brand awareness, user acquisition, and retention across our ecosystem of digital services.
Key Responsibilities
- Plan and execute integrated digital marketing campaigns across all online channels
- Analyze campaign performance data and provide actionable optimization insights
- Manage SEO strategy — keyword research, on-page optimization, link building, technical SEO
- Create and optimize Google Ads, LinkedIn Ads, and social media ad campaigns
- Develop email marketing sequences and newsletters (Mailchimp, SendGrid, etc.)
- Track and report KPIs: traffic, conversions, CAC, ROAS, LTV, organic growth
- Conduct A/B testing on landing pages, ad copy, and email subject lines
- Stay current with digital marketing trends, algorithm updates, and emerging platforms
Requirements
- 2+ years of experience in digital marketing (agency or in-house)
- Proven track record with SEO, SEM, and content marketing
- Proficiency with Google Analytics, Google Ads, Search Console, and tag management
- Experience with marketing automation and CRM platforms
- Excellent analytical skills — comfortable with spreadsheets and data visualization
- Strong written communication and copywriting skills
- Ability to work independently in a fast-paced remote environment
- Portfolio or case studies demonstrating measurable marketing impact
Benefits & Perks
- Fully remote — work from anywhere
- Flexible full-time, part-time, or freelance arrangement
- Performance-based bonuses tied to campaign results
- Opportunity to own and shape marketing strategy
- Access to premium SEO and marketing tools
- Free UMVA services
Equal Opportunity Employer
UMVA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.
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