For decades, airlines made decisions with cold, precise calculations. Profit margins, seat sales, competitor analysis – spreadsheets ruled the skies. But something is shifting. A new, less predictable element is influencing where planes fly.




For decades, airlines made decisions with cold, precise calculations. Profit margins, seat sales, competitor analysis – spreadsheets ruled the skies. But something is shifting. A new, less predictable element is influencing where planes fly.


