Hilton is preparing to launch its 27th brand, Select by Hilton, through a franchise agreement with the affordable city chain Yotel. The partnership will go live on July 15, marking the beginning of a new era for the hospitality company.

Hilton is preparing to launch its 27th brand, Select by Hilton, through a franchise agreement with the affordable city chain Yotel. The partnership will go live on July 15, marking the beginning of a new era for the hospitality company.
