The official trailer for the fourth season of Ted Lasso premiered on July 28, 2026, announcing a premiere date of August 5, 2026.
The trailer follows Ted Lasso in Kansas City, where he has spent the past three years working as a supermarket cashier, a departure from his former role as a football coach.
He is soon recruited back to Richmond to lead the club’s women’s team, the Lady Greyhounds, after a dispute over funding between Rebecca and Keeley.
The new team features fresh characters, including a pair of rival sisters, a couple who share a kiss during training, and standout goalkeeper Jude Mack.
Long‑time characters such as Rebecca, Keeley, Roy, Coach Beard, and assistant coach Alice return to navigate team dynamics and management challenges.
Season 4 will consist of ten episodes, each running 40 to 50 minutes, and will air weekly starting August 5 on Apple TV.
Central themes include sexism in football, the importance of teamwork, and the tension between ambition and limited resources.
The series continues its blend of humor and heartfelt storytelling, aiming to entertain while offering insight into women’s sports.
