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Tech July 16, 2026

AI-Assisted FreshDirect Shopping Experience Launched

AI-Assisted FreshDirect Shopping Experience Launched

The long-promised dream of AI agents doing our grocery shopping is finally becoming a reality. Thanks to a new integration with 1Password, the popular password manager, Claude just did my weekly FreshDirect shopping, all without me ever touching a web browser.

Announced today, Claude's 1Password connector lets Claude log into websites using your stored 1Password credentials. But here's the important part: Claude never actually sees your passwords. Instead, when it needs to sign into a website, Claude pings the 1Password connector, and 1Password handles your login info using a separate channel that Claude never sees.

For added security, a new Agentic Mode locks down the 1Password extension for Chrome, ensuring that Claude (which browses the web using its own Chrome extension) can't click on it.

Claude 1Password authorization

Before you get too excited, there are a couple of important caveats. Claude's 1Password connector doesn't support social logins (like "Sign in with Google"). Also, passkeys aren't supported either, at least not yet.

To test Claude's new 1Password abilities, I fired up the Claude Desktop app and added the 1Password connector. I then gave Claude a prompt: "Can you browse to FreshDirect and sign in?"

Claude began navigating in Chrome, eventually hitting the login portal. Claude directed 1Password to enter my username, then told me that a six-digit authorization code was incoming. I entered that code into a separate modal that Claude couldn't see, and then – success: I was signed in to FreshDirect with my weekly delivery slot showing.

Claude FreshDirect checkout

Letting Claude do the searching and clicking was a revelation. I gave it a prompt to reorder items in my cart and suggest 10 items to add. It did, and I approved them. I even asked for side suggestions and a shopping list, and Claude came up with a plan.

Within a few minutes, Claude had finished my weekly FreshDirect shopping. And yes, I asked it to add a tip. Claude's new 1Password connector may be about passwords, but it unlocks all kinds of interesting possibilities, like a weekly routine where Claude does a first-pass on my FreshDirect cart.

Now, would I let Claude pay my online credit card bills or log into my checking account? No. But would I let Claude and 1Password take FreshDirect off my plate? You bet.

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