Samsung Electronics will hold its Galaxy Unpacked event on July 22 in London, where it is expected to introduce the Galaxy Z Fold 8, featuring a shorter and wider design.
The presentation is slated to showcase a range of new products, likely including three foldable smartphones alongside a smartwatch and clip‑on wireless earbuds.
Alongside incremental updates to the existing book‑style Z Fold 7 and clamshell Z Flip 7, Samsung plans to add a passport‑shaped, shorter Fold 8 as a third option in its foldable lineup.
The revised form factor is intended to provide a more immersive viewing experience for video content and to support multitasking workflows more effectively.
Details of the new design were highlighted in the event invitation, and Samsung has been promoting the concept through its own social channels in recent days.
The timing positions Samsung to compete with Apple’s anticipated first foldable device, scheduled for release later this year under its incoming chief executive.
Although Samsung pioneered the foldable phone market, sales and overall share of this segment remain modest compared with conventional slab smartphones.
Google announced a Pixel hardware event for August 12 in New York, where it is expected to focus on software enhancements and artificial‑intelligence capabilities, while likely retaining a tall, narrow design for its next foldable model.
Samsung reported a record profit of 89.4 trillion won for the June quarter, a surge driven largely by growth in artificial‑intelligence services and infrastructure investments.
The company continues to manage a memory‑chip shortage that has increased component costs, prompting price adjustments for some Z Fold 7 configurations and potentially for the upcoming models.
