For many, the reduced section of supermarkets is a treasure trove of bargains. But for Jo, it's a lifeline.
The savvy shopper has found that scouring the yellow stickered foods is the key to maintaining a healthy diet on a tight budget.
'With the cost of living and the massive upping of food prices, buying yellow sticker foods is a necessity to ensure that I get healthy, nutritional food into my diet,' Jo says.
Jo has developed a strict system to stick to her weekly budget, setting aside a 'pot' each month and using a specific card when buying food.
'I'm constantly planning around whatever deals I can get my hands on,' she explains. 'If a product is on a remarkably reduced offer, I might buy a few packets, separate them and freeze them, helping me for the week after.'
Jo's clever shopping tactics have allowed her to save up to £30 on a single delivery of yellow sticker foods.
'It had a purchase price of £6.66, and upon getting it home I tallied up the original prices,' she says. 'I had saved around £30.'
But Jo's experience is not unique. A recent report found that the lowest fifth percentile of earners have to spend 85% of their disposable income on food shopping to afford healthy products.
'There's a lot of blame on lower-income individuals for buying less healthy or sugary foods, but that's shockingly the only food group that has got cheaper in the past year,' Jo notes.
Jo hopes that one day people won't need to rely on yellow stickers to access healthy food.
'My poem highlights to governments that yellow stickers are a visual representation of what's happening,' she says. 'Why are these healthy food products having to be reduced at the end of the day for people to be able to buy them, when actually they could have been better priced?'
For now, Jo encourages everyone to look in the yellow sticker bays at their local supermarket and make the most of the healthy food on offer.
'Check the end gondolas weekly for specific rotations of healthy food. Pre-plan and take shopping lists before you go and use methods like freezing and bulk cooking to make healthy food stretch,' she advises.
