McDonald's Philippines is expanding its MyMcDonald's Rewards loyalty program, allowing customers to accumulate points from a wider range of purchases and redeem rewards beyond just food items.
The program, which was introduced last year, enables customers to earn points from dine-in, takeout, drive-thru, and even party bookings, making it easier for them to redeem rewards.
"It's not hard to earn points," a company spokesperson said. "Every purchase is easy, you can earn points and you have rewards."
The company has introduced a refreshed rewards catalog, featuring new menu items that customers can redeem using accumulated points. It is also launching a limited-edition McDo Denim Jacket, available for redemption using 1,200 points at 30 participating stores.
The expansion marks a shift in the company's loyalty strategy, with a focus on exclusive merchandise and experiences beyond traditional food rewards.
"We realized, especially with the younger market now, it's not just claiming food rewards. They really want something different. Experiences [are] something that they resonate with," a company spokesperson said.
Past rewards have included merchandise from McDonald's collaborations, such as the Friends collection and the Grimace tumbler. The denim jacket is the latest addition, while future rewards are expected to include more partnerships, gamified experiences, and exclusive collectibles.
The company plans to extend the program to delivery orders, although a timeline has yet to be disclosed. Currently, MyMcDonald's Rewards can be used for dine-in, takeout, and drive-thru transactions by scanning a QR code through self-order kiosks or at the counter.
Among the most redeemed rewards are World Famous Fries, McFlurry, and Chicken McDo, reflecting the products that remain popular among Filipino consumers.
Over the long term, McDonald's aims to grow the McDonald's App to between 50 million and 60 million users, with the loyalty program serving as a key driver of customer engagement.
"Value is not only about giving customers more for their money—it is also about recognizing every time they choose McDonald's," a company spokesperson said. "As we mark our first anniversary, we are building on that promise by giving McDo fans even more rewarding ways to experience 'May Point 'Yan!'"
