FIFA president Gianni Infantino has proposed a new commercial model for the World Cup that would involve selling stakes in the tournament through a newly created entity called FIFA Forward Enterprise.
The proposal offers each of FIFA's 211 member associations a potential payout of up to $40 million if they approve the plan by the September 19 deadline.
Czech Republic football association president David Trunda has expressed support for the initiative, arguing that it could provide additional funding for football development in the country.
Trunda noted that the Czech Republic finished bottom of Group A at this year's tournament after defeats to Mexico and South Korea and a draw with South Africa.
UEFA has opposed the plan, stating that the World Cup is not a commodity to be sold and that private investment could undermine the sport’s governance.
The governing body warned that FIFA could not continue to use the sport for private enrichment and urged priority for associations, clubs, leagues, players and fans.
Infantino outlined a potential $10 billion funding package that would be available if the proposal passes, with the figure falling to $2.7 billion if it is rejected.
The letter also indicated that each member association could access up to $40 million under the new arrangement starting on January 1 2027.
FIFA plans to raise an additional $4.2 billion through private investment in FIFA Forward Enterprise, though investors would hold only a minority stake.
Critics argue that even a minority share could grant investors influence over World Cup decisions, potentially leading to increased tournament frequency or expanded formats.
The Czech FA has stated it was unaware of the proposal and is concerned about the lack of process, governance and transparency surrounding the initiative.
UEFA is convening an emergency meeting with its 55 member associations this week to discuss the proposal, while associations face a September 19 deadline to decide.
