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Business July 7, 2026

Freedom Holding Corp. Revolutionizes Investing with Enhanced Personalization and Real-Time Market Insights

Freedom Holding Corp. Revolutionizes Investing with Enhanced Personalization and Real-Time Market Insights

Artificial intelligence (AI) is rapidly transforming the world of investing, with the ability to automate tasks such as data collection, organization, and analysis. However, for AI to be truly effective, it requires a secure way to connect to a brokerage platform. This is where APIs come in, allowing AI services to communicate with a brokerage account with a client's permission.

Think of an API as a secure digital connection that enables two applications to exchange information. In the case of Freedom Broker, the API serves as a bridge between its trading platform and AI services like ChatGPT or Claude. This allows investors to retrieve and analyze data from a single conversation, eliminating the need to switch between multiple platforms.

Getting started is simple. Clients generate an API key in their Freedom Broker account, connect it to the AI service they want to use, and authorize access to the data they choose to share. Once connected, the API allows external applications to securely retrieve data from the brokerage platform and automate a wide range of investment workflows.

Today, AI can take on a growing share of almost any task. Investing is no exception. Markets move fast, data is scattered across multiple platforms, and manual analysis often can't keep up.

With the API in place, AI can analyze portfolio performance, review transaction history, track market quotes, monitor price levels, generate alerts, and combine brokerage data with publicly available market information. This provides faster, more in-depth analysis, eliminating the need for manual data handling. The result is a truly individualized investing experience based on a client's goals, data, and decision context.

As part of its broader push to expand its technology-driven services, Freedom Broker has developed the API and also offers infrastructure for crypto-based funding and withdrawals. This allows clients to transfer funds between digital assets and brokerage accounts with automatic conversion into traditional currencies.

Freedom Broker operates through a multi-entity structure as part of Freedom Holding Corp., a global fintech group listed on the NASDAQ. The brokerage business has 858,000 active client accounts and generated $832 million in revenue as of June 1, 2026. With regulatory approval to operate in the United Arab Emirates and a presence across Europe and Turkey, the brokerage division remains a key growth engine for the group, alongside banking, lifestyle services, telecom, and media segments.

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