The World Cup has seen a few stars born, and none have entered the public global consciousness quite as much as Ayyoub Bouaddi in the last month.
The Morocco midfielder was already a highly rated wonderkid, but his superb showings for his country in some really big games have really brought him into the spotlight.
His composure and class are astonishing at this level for someone so young, and he has become a hot commodity in the transfer market.
Teams are signing up to Lille's demands, including Arsenal, Manchester City, and Chelsea, who are all willing to meet the French side's main requirement.
Lille want to sell Bouaddi to a team willing to loan him back to them for the season ahead, a solution that teams can be persuaded to agree to given his age.
Bouaddi, at 18, seems happy to go along with the plan or even stay put another year and see what's on the table after that.
Meanwhile, Bayern Munich move swiftly into the transfer market, signing a premium defender despite Germany's disappointing World Cup campaign.
Chester are close to sending a defender to Serie A, but a Premier League swap deal could yet change those plans.
